Going into this year’s E3, Microsoft had carefully procured the coal which they were hoping would be turned into diamond in Los Angeles. After a press conference that was left spinning its wheels a little too often, it feels like what we’ve they’ve come away with is simply a slightly shinier lump of coal. While the Xbox arsenal continues to look strong for the coming year, you would not be alone in thinking the industry giant lacked that real heavyweight blow that would keep the conference at the forefront of gaming minds when all is said and done for this week’s expo. Here’s what went down.
Ubisoft is entering E3 with supreme confidence: and rightly so. New IP Watch Dogs has been a huge success, and with new versions of Assassin’s Creed and Far Cry planned for this fall they’re sure to have a very merry Christmas. But this year’s E3 is an opportunity for them to show that they can break the mold: that they can do more than remake the same open world game with slightly different window dressing. Will we see true innovation from them this year, or will we see the first glimpse of their franchises going stale? Here’s what we’re expecting.