The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. In this part of the show called “The Pitch”, 2 prominent advertising agencies are given a topic, and no matter how ridiculous or seemingly impossible it may be, they must come up with an ad to try to sell the product.

This week, they have to produce an ad that makes celibacy sexy.

As a little side note the term The Gruen Transfer is named after Victor Gruen, the guy who designed the very first shopping mall. The term describes that split second when the mall’s intentionally confusing layout makes our eyes glaze and our jaws slacken… the moment when we forget what we came for and become impulse buyers.