
So I’m sitting at home, researching local businesses that do not have websites so that I can distribute flyers for my budding web design business when, low and behold, I came across this gem of a website.
Check it out here before you read on.
Normally I would hae passed this up as he obvuiously has a website already. However, since it is so cheesy looking, I scrolled down to see who designed it. That’s where I found the section called “Recent Cases”
Quickly browsing this section, I found that the tone these are written in seem pretty braggest. Now, this in itself is not a problem, I reference the brilliant programming and flawless aesthetic appeal of the website you are enjoying currently as one of my acomplishments. This is what business owners do to promote their work.
This is where the problem comes in. My business is creating websites, not ensuring that murders, persons with violent tendencies, molesters, and bank thieves remain on our streets.
So I can see how this could create a bit of a PR dilema. It could be handled delicately though. What makes it most striking to me is that this attorney does not even imply that his “highlight” clients hold even the slightest posibility of innocence. The tone of his “acomplishments” even seems to further indite his clients guilt with comments such as; “even though alleged victim identified defendant” and “despite video evidence of hand-to-hand buy with police informant”.
While at first this seems like it is a horrible way to promote a business, it occurred to me that if my target demographic was the scourge of society, this might be a good marketing strategy.
What You’ve Been Saying