Miller-Coors Fakes Being Craft Brewed

August 16, 2010 | Jitterbug 2

There aren’t many companies in the big leagues of the beer game in the United States.  Truth be told, after the recent mergers there are only two major players in the game today: Anheuser-Busch InBev and Miller Coors.  Those two companies make up more then 80% of the beer sold in the USA.  You might think that’s enough for them, but they wouldn’t agree.  They want a piece of the Craft Brewer’s pie too!

The cold hard truth is that Americans are starting to pay attention to their taste buds, and they’re throwing their “Buds” in the trash.  The first half of this year, the big beer business was down 2.7% in sales while the independent market grew by 9%.  There is no way the mighty corporations would stand for this.  You might expect them to begin a smear campaign against independent breweries (like claiming the quality standards are bad) or running ads depicting people frowning as they drink “bitter” beers, but they haven’t gone down that road – yet.  Instead, they are doing something a bit more devious.  They’re pretending to be independent.

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