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Apple’s iPhone and iWatch Event Live Blog

Apple’s iPhone and iWatch Event Live Blog

It’s been rumoured for years now, but it’s finally coming. Apple’s about to announce their entry into the wearables market with the so-called “iWatch”, along with the eagerly anticipated iPhone 6. Join us here for live coverage of the event.

 

Shaxster September 9, 20141:03 pm

So that’s it! We’re done! Thanks for joining us for this, and we’ll see you…in a few months time at their next event.

Shaxster September 9, 201412:59 pm

Cook’s thanking all the Apple employees. There are a lot of them there.

Shaxster September 9, 201412:59 pm

Right, I think we’re done.

Shaxster September 9, 201412:58 pm

I like this new-yet-old direction Apple is going in.

Shaxster September 9, 201412:57 pm

The iTunes silhouettes are back in this new ad!

Shaxster September 9, 201412:56 pm

It’s in your music library in iTunes. Right now.

Shaxster September 9, 201412:56 pm

Oh, and in true Apple fashion that was the largest album release of all time.

Shaxster September 9, 201412:55 pm

Everyone has this now. That album is now there. For everyone. Clever marketing trick.

Shaxster September 9, 201412:54 pm

Going out for free in 5 seconds time.

Shaxster September 9, 201412:54 pm

Apple is about to launch the next U2 album right now.

Shaxster September 9, 201412:52 pm

U2 have finished their song now. Good bye U2.

Shaxster September 9, 201412:49 pm

I think this concert is more for the Apple employees than everyone else.

Shaxster September 9, 201412:47 pm

So U2 are playing Tim Cook out. What a press conference.

Shaxster September 9, 201412:46 pm

Yup, U2!

Shaxster September 9, 201412:45 pm

Talking about London’s awesome iTunes Festival.

Shaxster September 9, 201412:45 pm

Talking about music now. Think this is U2’s performance.

Shaxster September 9, 201412:44 pm

The foundation of Apple is the best computers. The best tablets. The best phones. HomeKit. HealthKit. And the Apple Watch. That’s a damn strong product lineup.

Shaxster September 9, 201412:43 pm

The Watch working with Pay is awesome. So cool.

Shaxster September 9, 201412:43 pm

6 and 6 Plus. Nothing drastic, but improved. Apple Pay. Gamechanging. Works with the Watch too.

Shaxster September 9, 201412:42 pm

And I think that’s it! This has been the best Apple keynote in YEARS.

Shaxster September 9, 201412:42 pm

That’s around £200. I think it’s a bit too steep. Keeps it as a premium product though.

Shaxster September 9, 201412:41 pm

Available early 2015.

Shaxster September 9, 201412:41 pm

Starting price is $349. Which is…a bit much.

Shaxster September 9, 201412:40 pm

Works with Handoff too. Nice!

Shaxster September 9, 201412:40 pm

Works with the iPhone 5, 5C, 5S, 6 and 6 Plus.

Shaxster September 9, 201412:40 pm

Oh god. Time for the price. Please don’t be too high.

Shaxster September 9, 201412:40 pm

Controls your Apple TV, Viewfinder for your camera. Walkie Talkie.

Shaxster September 9, 201412:39 pm

I love how at this point, we’ve completely forgotten about the iPhone 6.

Shaxster September 9, 201412:39 pm

The health implications are huge if it sells well.

Shaxster September 9, 201412:38 pm

Suggests personal, realistic and achievable goals.

Shaxster September 9, 201412:38 pm

“Apple Watch is going to change the way we look at fitness.”

Shaxster September 9, 201412:38 pm

Dedicated workout app. Lets you set some desired goals, and it’ll help you – tracks how long you’ve been doing it and how well you’re doing. And shares it with the iPhone’s Health App.

Shaxster September 9, 201412:37 pm

Makes sure you stand up every now and then too. Small, but goes a long way.

Shaxster September 9, 201412:36 pm

The Activity app wants you to sit less and do more. Shows you calories burnt. You can set a goal for the day.

Shaxster September 9, 201412:35 pm

Accelerometer. Grabs your heartbeat. GPS from iPhone.

Shaxster September 9, 201412:34 pm

Two applications – the Fitness app and the Workout app.

Shaxster September 9, 201412:34 pm

Apple Watch can motivate you to be more healthy, apparently.

Shaxster September 9, 201412:33 pm

Health and Fitness in detail with Tim Cook now.

Shaxster September 9, 201412:33 pm

Not much more advanced than Android Wear, but much more seamless.

Shaxster September 9, 201412:33 pm

BMW lets you find your car and check your charge level. MLB lets you see scores. Honeywell lets you control your thermostat. Nike is for fitness stuff. Very cool.

Shaxster September 9, 201412:32 pm

You can check in and unlock your hotel door from your watch at Starwood Hotels. NICE.

Shaxster September 9, 201412:31 pm

WatchKit lets developers create actionable notifications for the Watch. Twitter shows you tweets – super rich, with buttons to fav and RT straight away. Custom apps for the Watch too.

Shaxster September 9, 201412:30 pm

A pretty good API for developers, of course.

Shaxster September 9, 201412:29 pm

A communication app which lets you draw sketches, or “tap” your friend’s wrist. super cool.

Shaxster September 9, 201412:28 pm

The vibrations will be seriously useful and very safe for driving.

Shaxster September 9, 201412:27 pm

Every turn, you get a wrist vibration so you know which way to go. Different vibrations for left and right. Very clever.

Shaxster September 9, 201412:26 pm

There’s maps on it, of course. You can zoom in and out, pan around etc. And it has search and directions.

Shaxster September 9, 201412:26 pm

“All of the photos that you favorite will just show up on your Apple Watch.”

Shaxster September 9, 201412:25 pm

There’s a photo app, which shows you a massive collage then you can zoom in to look in detail.

Shaxster September 9, 201412:25 pm

Siri’s totally integrated. Which is to be expected, but a good addition.

Shaxster September 9, 201412:24 pm

It can analyse the messages you get and work out what you might want to send back. So if you’re asked whether you want “Love Shack or Wild Thing”, Love Shack and Wild Thing are automatic reply options. And there’s really advanced animated emoji support.

Shaxster September 9, 201412:22 pm

You feel the vibration, you raise your wrist, the screen turns on and you see the notification.

Shaxster September 9, 201412:22 pm

You get a subtle vibration on your wrist when you get a notification.

Shaxster September 9, 201412:21 pm

Yeah, those aforementioned “glances” are basically Google Now cards. You swipe up from the bottom of the watch face, and you’ll get little digests of information. Like a calendar appointment, or music widgets.

Shaxster September 9, 201412:20 pm

You can see the whole solar system on one of the watch faces. If that’s your jam.

Shaxster September 9, 201412:19 pm

There’s something called “force touch” which is basically tapping harder than normal, and that’s the new right click, I think.

Shaxster September 9, 201412:19 pm

You can pan around a circular grid of your apps. It’s sleek.

Shaxster September 9, 201412:18 pm

This UI is very hard to explain in words, but looks really nice.

Shaxster September 9, 201412:18 pm

The iPhone is required for Apple Watch. Obviously.

Shaxster September 9, 201412:17 pm

VP Kevin Lynch is doing a live demo.

Shaxster September 9, 201412:16 pm

Basically this watch is a huge deal and I think it’s gonna be a very very big success.

Shaxster September 9, 201412:16 pm

I want the gold one. I’ll probably get the steel one.

Shaxster September 9, 201412:15 pm

Sport Collection has an aluminium casing – light and durable. And “Apple Watch Edition”. Made of 18 karat gold.

Shaxster September 9, 201412:15 pm

A couple more traditional leather ones. And a sexy stainless steel one. And a gorgeous totally unique one that I can’t spell the name of. Two sizes of the watch, and 3 models. Apple Watch, which is a polished case in a stainless steel alloy.

Shaxster September 9, 201412:13 pm

A sexy leather loop. with magnets in it.

Shaxster September 9, 201412:13 pm

Six different straps. And a proprietary mechanism for adding them. Obviously. A sports band, which completely changes the look of the device.

Shaxster September 9, 201412:12 pm

Multiple watchfaces. Some traditional, some more modern.

Shaxster September 9, 201412:11 pm

Wireless inductive charging. And sort of haptic feedback. And loadsss of sensors.

Shaxster September 9, 201412:11 pm

It has a Google-Now style cards interface for “glances”

Shaxster September 9, 201412:09 pm

You can draw on the screen and send the image to your friend. Cool. Display is flexible and retina.

Shaxster September 9, 201412:09 pm

Ah, this is the device with the sapphire screen!

Shaxster September 9, 201412:08 pm

The OS is very well designed here.

Shaxster September 9, 201412:08 pm

Touchscreens aren’t exactly precise at this size.

Shaxster September 9, 201412:08 pm

Confirmed that it’s a touchscreen. But you can use the crown as an additional input device. Which is clever.

Shaxster September 9, 201412:07 pm

Has a microphone in for dictation.

Shaxster September 9, 201412:07 pm

The display turns on when you raise your wrist. Also, this is a very good looking watch.

Shaxster September 9, 201412:06 pm

There are loadssss of sensors on the back.

Shaxster September 9, 201412:05 pm

Jony Ive video time!

Shaxster September 9, 201412:04 pm

The digital crown acts as a scroll wheel. Or to zoom in or out of a map. And as a home button.

Shaxster September 9, 201412:03 pm

There’s a dial on the side that’s just like that on a normal watch. Called the “digital crown”.

Shaxster September 9, 201412:03 pm

Shaxster September 9, 201412:02 pm

The UI is radically different. And very nice.

Shaxster September 9, 201412:02 pm

Let’s you connect and communicate “intimately”. And works with iPhone. And a health and fitness device.

Shaxster September 9, 201412:01 pm

It’s a super accurate watch. Customizable.

Shaxster September 9, 201412:01 pm

This is it. The day Cook claimed Apple as his own.

Shaxster September 9, 201412:00 pm

Apple employees in the audience, along with everyone else, have gone wild.

Shaxster September 9, 201412:00 pm

well that’s an insta buy.

Shaxster September 9, 201412:00 pm

Jony Ive. You are my hero.

Shaxster September 9, 201412:00 pm

It is seriously pretty.

Shaxster September 9, 201411:59 am

Dirrent colours. Loads of different straps. Circular knob on the side. An 18 karat gold version. A stainless steel version. Apple Watch. It’s HEREEEE

Shaxster September 9, 201411:59 am

Oh jesus it’s beautiful. It’s amazing.

Shaxster September 9, 201411:59 am

Oh boy. This looks very nice.

Shaxster September 9, 201411:58 am

Which was on the screen of the watch.

Shaxster September 9, 201411:58 am

We open on a shot of the earth from space.

Shaxster September 9, 201411:58 am

Video. It’s a watch.

Shaxster September 9, 201411:57 am

“We believe this product will redefine what people expect from its category.”

Shaxster September 9, 201411:57 am

Time for an entirely new product. Oh boy. Apple’s fate rests on this.

Shaxster September 9, 201411:56 am

WATCH TIME BABY

Shaxster September 9, 201411:56 am

HELL YES

Shaxster September 9, 201411:56 am

SAID ONE MORE THING

Shaxster September 9, 201411:56 am

TIM COOK

Shaxster September 9, 201411:56 am

ONE MORE THING

Shaxster September 9, 201411:56 am

HE SAID

Shaxster September 9, 201411:56 am

ONE MORE THING

Shaxster September 9, 201411:56 am

This is gamechanging, in case you hadn’t realised.

Shaxster September 9, 201411:56 am

Apple is “working hard” to bring it to the rest of the world. Launches in the US in October. Very cool.

Shaxster September 9, 201411:55 am

Starbucks. Open Table (lets you pay the bill from your phone). MLB. So cool. I can’t wait for this to come to the UK.

Shaxster September 9, 201411:54 am

He’s showing off the integration in Target’s app by buying some Beats headphones. Groupon are also signed up. As is Uber.

Shaxster September 9, 201411:54 am

One touch checkout online too – no card number entry, no need for addresses and no card information shared.

Shaxster September 9, 201411:53 am

All Disney Stores AND the Disney Parks will support it.

Shaxster September 9, 201411:53 am

Macy’s. Walgreens. Staples. Subway. McDonalds. Who are adding it to the drive through. SO COOL. And Whole Foods. And Disney. And Apple Retail Stores. This support from the offset will make it work.

Shaxster September 9, 201411:52 am

Starting in the US with Amex, MasterCard and Visa. Most US banks are signed up already. Can use it anywhere with a contactless terminal.

Shaxster September 9, 201411:51 am

It’s totally private. “Apple doesn’t know what you bought, where you bought it, and how much you paid for it.”

Shaxster September 9, 201411:51 am

Security is important. Of course. The number is never stored or shared. There’s a device only account number, with a 1 time payment number and a dynamic security code. Very clever. And you can suspend all your cards on the device from iCloud, in case your phone gets stolen or lost.

Shaxster September 9, 201411:50 am

Your existing iTunes credit card on file can be used automatically. Or just take a picture of your credit card, they’ll do a security check, and you can use that.

Shaxster September 9, 201411:49 am

Google have tried it. And failed. Phone carriers have tried it. And failed. Apple will try it. And succeed.

Shaxster September 9, 201411:49 am

Oh god this is such a good idea.

Shaxster September 9, 201411:49 am

There’s an NFC chip in the phone. Eddie Cue’s gonna explain this to us.

Shaxster September 9, 201411:48 am

You hold your phone up a sensor. Scan your fingerprint. DONE.

Shaxster September 9, 201411:48 am

New payment process. It’s because Apple can design a user experience that works. It’s called Apple Pay. This is gonna be revolutionary.

Shaxster September 9, 201411:47 am

Apple rightly pointing out that a successful mobile wallet does not yet exist.

Shaxster September 9, 201411:47 am

That tweet. That is a funny tweet. Good job Denny’s.

Shaxster September 9, 201411:46 am
Shaxster September 9, 201411:46 am

A lighthearted video to show how complicated credit cards are. I mean, they’re not that bad.

Shaxster September 9, 201411:45 am

Right. Calm. They’re explaining that this’ll make them loads of money.

Shaxster September 9, 201411:45 am

I AM SO EXCITED FOR THIS I REALLY CAN’T EXAGGERATE HOW MUCH I WANT MY WALLET TO BE MY PHONE

Shaxster September 9, 201411:45 am

GOTTA GET THOSE NFC CREDIT CARDS YO

Shaxster September 9, 201411:44 am

WALLET MONEY TIME

Shaxster September 9, 201411:44 am

Actually they’re mildly funny. Sort of a “Mac vs PC” vibe to them.

Shaxster September 9, 201411:43 am

The singers were Justin Timberlake and Jimmy Fallon. That makes more sense.

Shaxster September 9, 201411:43 am

As people keep pointing out, the Apple Stream engineer is going to be so fired in the morning. They’re now playing an ad for iPhone 6. It’s awful. Acappella music. I hate it.

Shaxster September 9, 201411:41 am

Andddddd onto the next thing!

Shaxster September 9, 201411:41 am

iOS 8 is out next Wednesday (17th).

Shaxster September 9, 201411:41 am

Preorders start Friday.

Shaxster September 9, 201411:41 am

5S is $99. 5C is free. And this all ships on September 19th. Done.

Shaxster September 9, 201411:40 am

6 Plus is $100 more.

Shaxster September 9, 201411:39 am

You can get a 128gb one. Cool.

Shaxster September 9, 201411:39 am

Prices for the 6 are the same as always.

Shaxster September 9, 201411:39 am

Normally they haven’t even *announced* the product by now, let alone finished talking about it.

Shaxster September 9, 201411:38 am

Environmentally friendly phones, etc etc. This is moving very, very quickly.

Shaxster September 9, 201411:38 am

Whirlwind tour of iOS 8 now. We’ve seen this before.

Shaxster September 9, 201411:36 am

Continuous autofocus in video. Sweet.

Shaxster September 9, 201411:36 am

Stream is down. Again. This is shambolic.

Shaxster September 9, 201411:34 am

Video is now 1080p at 30fps OR 60fps. Impressive. And 240 fps slow-mo.

Shaxster September 9, 201411:33 am

I think the Sony and Nokia phones have optical image stabilization. It’s a really neat feature – moving the lens around to compensate for a longer aperture.

Shaxster September 9, 201411:32 am

The 6 Plus also has optical image stabilization. Which should be good. But why would you use a phone that big as a camera…..I still think it’s way too big.

Shaxster September 9, 201411:32 am

Their “face detection is faster, and blink / smile detection is better too.” (The Verge)

Shaxster September 9, 201411:31 am

ISP is designed by Apple now. Interesting….

Shaxster September 9, 201411:31 am

The pictures are very pretty. And panoramas can be 43 megapixels now. Nice.

Shaxster September 9, 201411:30 am

Focus pixels does phase detection autofocus – basically super fast autofocus. it’s cool tech.

Shaxster September 9, 201411:30 am

An all-new sensor. Something called “focus pixels”.

Shaxster September 9, 201411:29 am

From The Verge: “8MP camera, true-tone flash. 1.5 micron pixels, 2.2 aperture.”

Shaxster September 9, 201411:29 am

Camerassss

Shaxster September 9, 201411:29 am

EE are supported in the UK. Cool.

Shaxster September 9, 201411:28 am

Oh, the call seamlessly transfers between WiFi and your mobile network. Clever.

Shaxster September 9, 201411:28 am

Lots of US carriers. Verizon, ATT and T Mobile all on there. WiFi is AC now. And there’s WiFi calling (isn’t that just FaceTime audio sort of?)

Shaxster September 9, 201411:27 am

Voice over LTE is a thing now. Some carriers will support it. Probably.

Shaxster September 9, 201411:27 am

The LTE is fast and has excellent support: 20 bands, which is the most in the world.

Shaxster September 9, 201411:26 am

The motion co-processor can tell if you’re climbing up stairs. Clever.

Shaxster September 9, 201411:25 am

The battery is much, much better on the 6 Plus. 16 hours standby vs 10.

Shaxster September 9, 201411:25 am

Equal or better battery life on these phones than on the 5S. Which is good.

Shaxster September 9, 201411:23 am

Since the event started, Apple stock is down by $1.10. In case you were interested. That’s normal though.

Shaxster September 9, 201411:22 am

Running at 60fps. Impressive.

Shaxster September 9, 201411:22 am

People at the event are saying it’s a very pretty game.

Shaxster September 9, 201411:21 am

The game’s called Vain Glory. Looks interesting.

Shaxster September 9, 201411:21 am

Game demo!

Shaxster September 9, 201411:20 am

That Metal game engine they talked about last year is present, as you’d expect. Games will be real nice on these phones.

Shaxster September 9, 201411:18 am

New A8 processor, of course. Faster. Smaller. The usual.

Shaxster September 9, 201411:18 am

It is worth noting that Apple’s website has completely died. The stream is inaccessible.

Shaxster September 9, 201411:17 am

These are nice but underwhelming phones, in my opinion.

Shaxster September 9, 201411:17 am

All apps are compatible (they scale up), which is good news for developers/everyone.

Shaxster September 9, 201411:16 am

Power button is on the side. And if you double touch the home button, the display slides down so the top buttons are in reach. Weird.

Shaxster September 9, 201411:15 am

I love the idea of a curved display. Super-cool.

Shaxster September 9, 201411:14 am

The UI has been tweaked to take advantage of the Plus’ big screen. Works a lot like the iPad.

Shaxster September 9, 201411:13 am

6.8mm is thin. Very, very thin.

Shaxster September 9, 201411:13 am

From The Verge: “The 6 is 6.8mm thin, the 6 Plus is 7.1mm. That’s compared to 7.6 on the 5S. These are THIN phones.”

Shaxster September 9, 201411:12 am

The Plus is true 1080p. The “normal” 6 is just shy (1334 x 750)

Shaxster September 9, 201411:12 am

Confirmed that they’re 4.7″ and 5.5″. As far as I’m concerned, the 6 Plus is way too big.

Shaxster September 9, 201411:11 am

The glass is “ion strengthened” I don’t think it’s sapphire.

Shaxster September 9, 201411:11 am

Schiller is the one talking at the moment, by the way.

Shaxster September 9, 201411:10 am

Display is “Retina HD”. Whatever that means.

Shaxster September 9, 201411:10 am

The screen curves on the side. Which is nice.

Shaxster September 9, 201411:09 am

iPhone 6 and iPhone 6 Plus are the official names.

Shaxster September 9, 201411:09 am

Actually, nice is an understatement. Very sleek. Like an iPod Touch. And it’s actually black, rather than slate gray.

Shaxster September 9, 201411:08 am

iPhone 6! And a bigger one! It looks exactly like the leaks does. Nice though. Very nice.

Shaxster September 9, 201411:07 am

The stream is seriously, seriously broken. People will lose their jobs over this.

Shaxster September 9, 201411:06 am

Starting with iPhone – the #1 phone in the world now for sales, apparently.

Shaxster September 9, 201411:06 am

A Japanese translation is being played on the stream. No idea why.

Shaxster September 9, 201411:06 am

The usual history lesson of the Mac being introduced here a while back.

Shaxster September 9, 201411:04 am

Tim Cook’s out, after that motivational and very Apple-y video finished. Lots of quotes about being different and moving things forward.

Shaxster September 9, 201411:03 am

Some 3D video is being played. Not sure why.

Shaxster September 9, 201411:03 am

And we’re off…although the stream is extremely laggy.

Shaxster September 9, 201411:00 am
Shaxster September 9, 201410:58 am

My predictions: iPhone 6 4.7 inch and 5.5 inch, an updated 5C with the 5S’ specs, and a couple of different watch designs.

Shaxster September 9, 201410:58 am

Right, we’re about to start! Hearing reports that celebrities are attending the event (such as Stephen Fry and Gwen Stefani) – and we all know that celeb endorsements are rather useful when launching a fashion accessory….